MODELS TAKING SELFIES CONCEPT CREATED BY JOONAS S'DIRI AT FASHION IN HELSINKI WEEK
THIS CONCEPT FEATURES MODELS TAKING SELFIES AT BACKSTAGES OF THREE FASHION IN HELSINKI SHOWS (FASHION IN HELSINKI RUNWAY, AALTO FASHION GRADUATE SHOW and Amos Rex ss25 by minttu vesala). This concept represents the raw and unedited feeling that the backstage offers. I wanted to challenge the traditional backstage photography by creating something new and never seen. 
take a look at the concept featured in fucking young! magazine
the concept got also featured in revs magazine
backstage photos from fashion in Helsinki featured in Elle italia (cover image for the article)
backstage photos from aalto fashion graduate show featured in the glass magazine
!!!!!! links for the featured content !!!!!!

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